Business seems to be the real deal these days. Almost every one you come in contact with owns a business – from clothes to food, to agriculture, to cosmetics, everyone wants to get their hands into something.
Social media, has in recent times, become a tool for sales; but, while some people use it to its fullest advantage, others haven’t gotten the hang of it yet.
As an entrepreneur/business owner, you have to realize that you aren’t the only marketer in town. There are a billion others out there, so how you make your brand different and drive clients your way should be considered.
If you are wondering why you are not making sales online, then this post would answer that question.
1. Your Instagram page is private!
Putting your business page on private is totally wrong. Business owners need to know that potential customers want to able to visit you at all times.
Your page should only be private when everything on your page is about your personal life and not business. But telling a potential client that they have to follow your page before they can do business with you just doesn’t cut it.
Let them follow you if they find your services faultless. Dear business owner, leave your page accessible to potential customers.
2. You have the “No DMS, No messages, just calls!” on your bio
This is another error business owners on social media make. If you really love sales, we think you would open up every avenue for your clients to reach you and your services.
What makes your business so special that you can’t be “DMd?” Why can’t you receive WhatsApp messages regarding details of your business? Please always put your customers first.
3. Replying messages/inquires late
Business requires time and commitment and if you aren’t ready to put that into yours, then maybe business isn’t for you. If you cannot reply messages or answer calls immediately, please do as soon as possible and apologise for any inconveniences first. This shows you are a person of integrity and your business can be trusted.
4. Posting poorly taken photos
This one can be an instant turn off. Most people who buy things on social media do so because they fell in love with the images posted. As a business owner who wants more sale, pay particular attention to the quality of your pictures.
Excellent picture quality says a lot about you and your business. They help to catch the attention of potential buyers. It is now left to you to retain this interest and ensure they close the deal.
5. Not replying comments under the post
Several times, we see comments like “how do I get this? How do I order? Where are you based?” under posts and the strange thing is that these comments get no replies.
Yes, some customers can be exasperating. They want the same thing said over and over again, but that’s why as a business owner, you cannot excel without great patience skills.
Ensure you reply comments underneath your posts. This shows that you have your customers in mind and that you are passionate about your business.
6. Not using hashtags that benefits your target customers
Learning how to use the right hashtags could be very beneficial to your business and every entrepreneur should know this.
You should learn to use the right hashtags that would open your business up to more visitors.
Your customer is likely not searching for #pepperdemgang (one of the most favourite hashtags of many), but they may be searching for #ladiesfeet. To really connect, you can think back to your ideal customer base.
If you sell hand bags, #authenticleatherbags or #ladiesfashionablebags are more likely hashtags your customers might be familiar with and potentially searching for than #Habeeebahsfashionhub, because that focuses more on you and your business name and less on them and their interests.
Unless your business name is already very popular, use more hashtags.
7. Posting pictures of a particular product several times
This can be an absolute turn off. Imagine if you visit the page or timeline of a person you intend buying from and then scrolling through their pictures, you see that the person has just five products, but a hundred and twenty pictures of these products.
There is just something about it that oozes unseriousness. Give your customers variety. Give them an opportunity to choose from a variety of products. That way, they don’t feel coerced into buying a particular product.
8. Not giving back to your customers.
We understand that as a business owner, your main aim is to make profit, but once in a while, give back to your customers. Do a giveaway! Announce a 20% discount week, do free deliveries for people who stay in your environs for a number of days.
This shows your clients that you are not only business and success driven but you care about your customers. Also, it will lead more people to your page and they could become potential customers.
9. Thinking the number of followers matter
Some business owners boast of having over two thousand followers on their business pages. It is always a thing of joy and pride to them until they are asked: “I guess you must be making tons of money then”, and then they keep quiet.
As a business owner, never get carried away by the numbers of followers you have. What you should be particular about are your sales. Are these followers bringing money? If not, think again.
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